项目|Project

鲜家

服务|Service

标志设计/基础VI识别/包装物料

设计|Design

毫克

三维 | Three-dimensional

毫克

鲜家作为一个特产甄选品牌，它融合了各地特色产品。鲜家希望能更好的表现出产品的在地性，更能表现出原生自然的感觉；而作为特产品牌，它不但有产品基因，而且还有文化基因。除了产品原生、自然的感觉，还需展出对于文化的传承和融合。

As a specialty selection brand, Xianjia combines local specialty products. Xianjia hopes to better show the locality of the product and better show the original natural feeling; As a specialty brand, it has not only product genes, but also cultural genes. In addition to the original and natural feeling of the product, it is also necessary to show the inheritance and integration of culture.